B2B cold email outbound, done for you. You pay per meeting that shows up.
$249 to start. I build the list, buy and warm the sending domains, write the emails, run the follow-ups, and book the meeting on your calendar. No retainer. No minimum. If nobody shows up, you don't get a bill.
- Setup
- $249
- once
- Per meeting
- $350
- only if they turn up
- Commitment
- None
- cancel any time
You posted for an AE three weeks ago. While that seat's empty, who's running outbound?
Plain text. No link, no image, no tracking pixel.
Me, badly. What do you charge?
Discovery call · 30 min
- Title
- VP Sales
- Headcount
- 60
- Country
- United States
- Turned up
- Yes
Eight jobs inside B2B lead generation. I do all eight.
This is where a logo wall goes. There isn't one yet.
- ICP research
- List building
- Domain setup
- Warmup
- Copywriting
- Sequencing
- Deliverability
- Booking
Cold email usually fails for boring reasons.
Three of them, mostly. I have watched each one cost a sales team a whole quarter.
- 01
They send from your company domain
One old list, a lot of bounces, and the damage does not stay inside the sales team. It sticks to the domain. That domain also sends your invoices.
What it costs youYour billing email starts landing in spam
- 02
Nobody checked the list
Scraped once, exported, never checked again. A third of it bounces on the first send. The email provider notices and starts slowing the account down.
What it costs youEverything after that is shouting at a wall
- 03
The emails were written like a pitch deck
Three paragraphs about the product, a few bullet points and a calendar link. Read on a phone, between two meetings, by someone who never asked for it.
What it costs youDeleted before line two
How it actually runs
Four steps. The first is a call, the last is you closing. I do everything in between.
- 01
Lock the ICP
Thirty minutes. Job titles, company size, countries, and the signal that says they are buying now — an AE job posted, new funding, a new VP in the seat. We write down what counts as a qualified meeting here, before any work starts.
Me, with 30 minutes of yours - 02
Build the sending setup
Three domains that redirect to your real site. Three inboxes on each. SPF, DKIM and DMARC on all of them. Then 21 days of warmup. Your prospects hear nothing for three weeks.
Me. One DNS record from you - 03
Write, send, rewrite
Under 60 words. One question, no pitch. Four emails over twelve days, then I stop. I rewrite the copy every two weeks based on what actually gets replies.
Me - 04
You take the call
Good replies reach your inbox within the hour. I book the meeting on your calendar and send you the thread, the company, and why they replied. I don't sit in on your sales calls.
You
What you get, and when
No dashboard. No login. No portal I would have to build instead of booking you meetings. Three things, and you can open two of them at 2am on a Tuesday.
The meeting log
Live. Updated the day a meeting is booked.
| Date | Name | Title | Company | Turned up | Billable |
|---|---|---|---|---|---|
| 12 Mar | — | VP Sales | Logistics SaaS · 60 · US | Yes | $350 |
| 14 Mar | — | Head of Sales | Fintech · 120 · UK | No | $0 · rebooked |
| 19 Mar | — | Founder | Field services · 30 · CA | Yes | $350 |
| 21 Mar | — | VP Sales | Logistics SaaS · 90 · US | Yes | $350 |
The Friday video
Every Friday. Five minutes. Good week or bad week.
- 01Sent, replied, booked — the three numbers.
- 02What the replies actually said. I read two of them out.
- 03What I am changing next week, and why.
- 04Anything I need from you.
Recorded on a phone if that is faster. It does not need to look good, it needs to exist. A bad month you hear about on the Friday is a smaller bill. A bad month you find out about on your own is a cancelled contract.
The live sheet
Live. One Google Sheet in your Drive, shared with me.
- Leads sent
- Replies
- Meetings booked
- Invoice log
In your Drive, not mine, so cancelling does not take your data with it. Four tabs. Nothing to log into, no access to ask for.
The method, in full
Most agencies treat this setup as the secret. It is not a secret, it is just boring. Here is all of it. If you have someone technical, show them this section and let them check.
DNS on every sending domain
Set before warmup starts. Never after.
v=spf1 include:_spf.google.com ~allOne include. Two SPF records on the same domain fails outright — it is not a soft warning.
2048-bit key, Google Workspace issuedA 1024-bit key still works and still looks like 2011. Use the long one.
v=DMARC1; p=none; rua=mailto:dmarc@get-acme.coStarts at p=none. Moves to p=quarantine after a clean month of reports. Going straight to p=reject on a new domain bounces your own mail.
Google Workspace, standard recordsThe domain has to be able to receive mail. A sending domain that cannot take a reply gets filtered.
One record, so the redirect works. That is the whole ask. I send you the exact line to paste — you are not being asked to set up DNS.
The 21-day warmup
Per inbox, per day. No cold emails until day 22.
- Day 1–55
- Day 6–1010
- Day 11–1520
- Day 16–2130ceiling reached
- Day 2230first real prospect
30 emails per inbox per day is the ceiling and it does not move. Nine inboxes, so 270 a day — not 2,000.
Rules I don't break
- Not one cold email during the 21 days. This is the rule people break, and it is the rule that costs them the domain.
- Verified addresses only. Bounces kill domains. Bad writing does not.
- No link, no image, no attachment and no tracking pixel in the first email.
- Four emails over twelve days, then it stops. No “just circling back” at email nine.
- Inbox placement checked every Friday. Any domain under 95% gets dropped, not nursed.
- The sending domains are mine and kept separate. Yours holds one redirect record and nothing else.
What it costs
Two numbers. Nothing hidden behind them.
Covers your domains, inboxes and the 21 days of warmup.
Billed monthly, for the month before. Nothing if nobody turns up.
No retainer. No minimum. Cancel any time.
The $249 is fully refundable until I buy your domains. After that it is not, because by then the money is spent.
- A list built to your ICP, checked, rebuilt every month
- Three sending domains and nine inboxes, bought and warmed
- 21 days of warmup before anyone hears from us
- Emails written by hand, rewritten every two weeks
- Replies handled twice a day, meetings booked on your calendar
- The live sheet, and a five-minute video every Friday
- If they don't turn up, I rebook or replace the meeting free. You are not billed until someone attends.
- What counts as “qualified” is agreed before I start: your job titles, your company size, your countries, 30 minutes, attended. All five.
- Month to month. Cancel any time in writing. You pay for meetings already delivered, nothing else.
- Seven days after a bill to dispute any meeting on it.
The price is low because I'm new.
There is no logo wall on this page because there are no logos yet. You get an early-client rate for taking the risk on me. The $249 is not my profit — it pays for your domains, your inboxes and the warmup. When there are case studies on this page, this price won't be.
Questions people ask
In the order they usually come up.
Will this burn my company domain?
No, because I never send from it. I buy three separate domains that redirect to your real site, run three inboxes on each, and warm them for 21 days before a single prospect hears anything. If one gets burned I drop it and buy another — a $12 problem on my side, not a deliverability problem on yours. Your main domain keeps sending invoices and support replies as if none of this were happening. The only thing you touch is one DNS record for the redirect.
Who owns the sending domains?
I do. They are registered to Firstline, paid for out of the $249, and they stay with me if we stop. That cuts both ways and you should know it. You are not left holding domains with a sending history to manage, and you also cannot take them with you. If you would rather own them, say so on the call and I will register them in your name instead. It costs the same. Nobody has asked yet.
What happens to the leads if we stop?
You keep them. The live sheet sits in your Google Drive and is shared with me, so when we stop I lose access and you still have every contact, every email sent and every reply. Export it before you cancel if you want a copy outside Google. What you do not keep are the warmed domains and inboxes, because those are mine.
Can we see the emails before they go out?
Yes, and you should. You get every email in the sequence before the first one sends, and every rewrite after that. Change whatever you want — it is your name in the signature, not mine. One warning: the version written for a pitch deck is usually the version that gets deleted. If you push for three paragraphs about the product I will send it, but I will tell you first what I think will happen.
What if our ICP is wrong?
We find out in about two weeks, from reply data rather than from an argument. The three failures look different from each other. A bad list bounces. Bad copy gets silence. A wrong ICP gets replies that are perfectly polite and go nowhere. I will tell you which one it is and rebuild the list at no extra cost, because I do not get paid until a meeting shows up. A wrong list costs me more than it costs you.
What counts as a qualified meeting?
Five things, all of them, agreed in writing before any work starts. The person holds a job title from the list you gave me. Their company is inside your size range. It is in one of your countries. They agreed to 30 minutes or more. And they turned up. Miss one and it is not billable. “Send me some info” is not a meeting. A call you cancel and do not rebook is not a meeting. You have seven days after the bill to dispute any of them.
What's your no-show rate?
I don't have one yet. Firstline has no clients, so any number here would be made up, and you would catch it inside one call. What I can tell you is what happens when it does occur: the meeting is rebooked or replaced free, and you are not billed until someone actually attends. When there is a real rate, it goes on this page with the month it came from.
How long until the first meeting?
Week one is the ICP call and the setup. Warmup runs 21 days. The first real emails go out around day 22, the first replies land that same week, and the first meetings usually sit in week five. If someone tells you they will have calls booked by Friday, they are sending from a cold domain, and you pay for that in month three.
We got burned by an agency before.
Usually because you could not see anything until the bill arrived. You get the live sheet, the emails, every reply, and a five-minute video every Friday whether the week was good or bad. If week three looks wrong, you know in week three, not in month two. And there is no retainer to claw back — cancel in writing and you pay for the meetings already delivered.
Do you sign an NDA?
Yes. Send yours and I will sign it. The standard contract already goes both ways: neither side shares the other's confidential information, and I cannot name you as a client publicly without your written permission. That last part is why this page will still have no logos on it for a while after it has clients. Permission first.
How do you handle GDPR and CAN-SPAM?
For UK and EU prospects I rely on legitimate interest, work contact details only, and no sensitive data. I keep the written balancing test on file. Every email says who sent it, carries a real postal address, and has a one-line way to opt out. An opt-out goes on a permanent do-not-contact list within 24 hours and is never re-imported, not even from a fresh list. For US prospects the same setup covers CAN-SPAM. I do not email consumers. The full detail is in the privacy policy, including how someone gets their data deleted.
Do you work with my industry?
If your buyer has a job title, their company can be filtered by size and country, and a closed deal is worth more than about $5,000, then yes. The mechanics do not change much between B2B categories. If you sell to consumers, or your whole market is 200 named accounts, appointment setting over cold email is the wrong channel and I will say so on the call instead of taking the $249.
Is a human or a bot writing these?
I write the angles and the first forty replies myself. Software does the list building, the send scheduling and the follow-up timing, which is the part that should be automated. What I do not send is AI-written paragraphs, because your prospects have deleted a thousand of those this quarter and they can hear the rhythm in one line. You see every email before it goes out, so you can check rather than trust me.
Fifteen minutes, and I'll tell you if it won't work.
If cold email is the wrong channel for what you sell, you hear that on the call, not after the bill.